Law Firm Name Change - What to Do When a Name Partner Leaves? - Ross Fishman

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The departure of a name partner(or group of lawyers) can be a complex and challenging marketing initiative. There are many sensitive internal considerations involved, as well as the potential enhanced media scrutiny. Handled badly, a firm gets its name and reputation tarnished, as both sides sling mud back and forth, goaded by a savvy reporter. Handled well, both sides can look strong and positive. It depends upon both a strong strategy and execution. This article by Ross Fishman identifies some of the pitfalls and can help show you how to do it right.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Ross Fishman, Fishman Marketing, Inc. | Attorney Advertising

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Ross Fishman
Fishman Marketing, Inc.

Called "one of the country's leading experts on law firm marketing" by Lawyers Weekly USA, Ross is... View Profile »


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