The departure of a name partner(or group of lawyers) can be a complex and challenging marketing initiative. There are many sensitive internal considerations involved, as well as the potential enhanced media scrutiny. Handled badly, a firm gets its name and reputation tarnished, as both sides sling mud back and forth, goaded by a savvy reporter. Handled well, both sides can look strong and positive. It depends upon both a strong strategy and execution. This article by Ross Fishman identifies some of the pitfalls and can help show you how to do it right.
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