If you don’t know what your brand is, then how could anyone else? As Acritas VP Elizabeth Duffy explains in our interview at the Legal Marketing Technology Conference West, the firms with the strongest brands are the ones with a very clear brand proposition. Law firms shouldn’t try to do too much when it comes to branding, and instead on one identity that best encompasses who they are.
Published In: Law Firm Marketing Updates, Law Practice Products & Services Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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