In This Issue:
- Who are you wearing? Protecting the power of your name
- Cosmetics – preserving their reputation: Concerns over chemical preservatives
- Australian dollar heads south: Will parallel imports follow suit?
- The high cost of unpaid interns: The New US Department of Labour test
- New York legislature unanimously passes new law protecting child models: What does it contain?
- PROMOTING “CLASSIC” DESIGNS: Fundamental changes to UK copyright law
- Design patent protection for clothing designs: Industry trend in a trendy industry?
- Behind the seams in international arbitration: The advantages of this form of ADR
- Word from the industry’s mouth: Interview with Neal Fox, President and CEO at Mark Cross
- Strengthening the enforcement of intellectual property rights: a long and winding road: The new Customs Enforcement Regulations in the EU
- Fashioning solutions for retailers’ data protection and privacy compliance: Steps to compliance
- Where next for fashion in Asia? The changing business landscape
- Business Round Up: The news and the views
- Excerpt from - Who are you wearing? Protecting the power of your name:
“Who are you wearing?” is a common question at red carpet events, runway shows, cocktail parties and other social gatherings. In the fashion arena, the look and feel of a certain product or collection, and its designer’s identity, often become inextricably intertwined, so that the combined elements personify the brand identity. The intertwining is further amplified when a designer incorporates his or her personal name, or at least a portion of it, as the brand name. This strong affinity can lead consumers to develop a high level of confidence in a particular designer’s cut, fit and style based on a perceived relationship, one analogous to that of a close friend, with the designer, and the designer’s identity vis-à-vis the product line. In light of these unquestionable benefits to using a designer’s personal name as the brand name, to what extent is trademark protection available for a designer’s personal name in the United States?
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