In This Issue:

- Who are you wearing? Protecting the power of your name

- Cosmetics – preserving their reputation: Concerns over chemical preservatives

- Australian dollar heads south: Will parallel imports follow suit?

- The high cost of unpaid interns: The New US Department of Labour test

- New York legislature unanimously passes new law protecting child models: What does it contain?

- PROMOTING “CLASSIC” DESIGNS: Fundamental changes to UK copyright law

- Design patent protection for clothing designs: Industry trend in a trendy industry?

- Behind the seams in international arbitration: The advantages of this form of ADR

- Word from the industry’s mouth: Interview with Neal Fox, President and CEO at Mark Cross

- Strengthening the enforcement of intellectual property rights: a long and winding road: The new Customs Enforcement Regulations in the EU

- Fashioning solutions for retailers’ data protection and privacy compliance: Steps to compliance

- Where next for fashion in Asia? The changing business landscape

- Business Round Up: The news and the views

- Excerpt from - Who are you wearing? Protecting the power of your name:

“Who are you wearing?” is a common question at red carpet events, runway shows, cocktail parties and other social gatherings. In the fashion arena, the look and feel of a certain product or collection, and its designer’s identity, often become inextricably intertwined, so that the combined elements personify the brand identity. The intertwining is further amplified when a designer incorporates his or her personal name, or at least a portion of it, as the brand name. This strong affinity can lead consumers to develop a high level of confidence in a particular designer’s cut, fit and style based on a perceived relationship, one analogous to that of a close friend, with the designer, and the designer’s identity vis-à-vis the product line. In light of these unquestionable benefits to using a designer’s personal name as the brand name, to what extent is trademark protection available for a designer’s personal name in the United States?

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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