Law Practice Marketing: Practical Experience from the Field


I have heard from a number of new attorneys who have questions about how to market themselves. I thought I would share some thoughts about this issue, based on my own professional experience as a web developer, entrepeneur, and now solo practitioner. This document has some of the basics that are required to get started with marketing online, and also covers some of the things I have been trying to market my practice this year. I hope to have a follow-up that describes some of the results, costs, and potential return on investment, especially for those of you that have found yourselves recently on your own as attorneys.

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