Thanks to the Internet, the line between print, radio and television news has become increasingly blurred.
Print publications host audio and video on their Web sites -- some of it generated by professionals and some of it by "citizen journalists." Radio and television station Web sites include not only audio and video podcasts, but also text and photographs.
All of these sites host blogs by their reporters, which can include links to audio and video. All of them offer versions for mobile devices. All of them offer subscriptions via LinkedIn, Facebook, Twitter, RSS, email or text message. All of them accept user contributions.
Any lawyer, law firm or professional service provider can get into the broadcast game, publishing original audio and video content on their own Web sittes or on a wide variety of user-populated "content" sites like YouTube.
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© Janet Ellen Raasch, Web 2.0 Writing for Lawyers | Attorney Advertising