Some things appear to be so simple that we assume (dangerously) that everyone “gets it”. Bear with me a moment.

For lawyers, it is imperative to consistently and persistently cultivate, nurture and strengthen their relationships with their universal network. With clients, to receive more work; with referral sources, to receive more referrals; with prospects to develop new work, and so on. Then, answer me, why is it that a significant number of lawyers (clients and wannabes) either have no system (formal or otherwise) for getting and staying in touch with these people and/or do a dismal job of staying connected?