Images can be a very powerful tool to help promote your law firm’s website. They make content easier to read, share, and appeal to the eye but many times the images are not optimized for online marketing.
Mistake #1 – Not Using a Descriptive Title
The image title is often seen when a user hovers over the picture. It is a much better user experience if the image is named properly compared to 12234423.jpg. In addition, the title is often what is auto-populated on social sharing sites like Pinterest in the comment section. It is a great place to insert a keyword and your website URL. A much better title would be “Chicago personal injury attorney John Smith – http://www.johnsmithlaw.com/”.
Mistake #2 – Not Using Alt-Text
The only way Google can see the image is by the alt-text code. It uses alt-text to determine what the image is about. SEO and alt-text have been linked together meaning if the alt-text is relevant to your law firm’s content then it may improve your SEO. So in addition to filling in a descriptive title don’t forget to also include alt-text.
Mistake #3 – Not Compressing Image Sizes
Website speed is a big factor when it comes to search engine optimization. Slow websites are a bad user experience and do not typically rank as well organically. With that said, images that are not compressed can slow down a website. Make sure to compress images manually or with a great compression image plugin like WP Smush.it.
Mistake #4 – Not Giving Image Credit
It should go without saying that you need to be the owner of the image. Ask for permission before uploading and image or go to shutterstock or istockphoto to get the rights to an image you plan on using on your website.
Avoid these 4 image mistakes on your law firm’s website so that your website speed does not decrease and the images you use will contribute to your search engine visibility.