Leading Change: Adaptive Approaches To Implementing Your Best Intentions


Our professional landscape is littered with firms who introduced various “flavor-of-the-month” initiatives. Every so often, one of those efforts produced some favorable results. However, even those firms with the best of results have had difficulty sustaining progress. If everyone is talking about how critical it is to be adaptive to marketplace changes and flexible in being quick to implement some new program or initiative, why is it that so few firms are actually able to achieve this goal? This White Paper addresses some of the critical issues at the heart of leading change in a law firm environment.

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Patrick McKenna, McKenna Associates Inc. | Attorney Advertising

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Patrick McKenna
McKenna Associates Inc.

An internationally recognized authority on law practice management Patrick has, since 1983, worked... View Profile »

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