Our lives are complicated… juggling work and home; overloaded and overwhelmed. Most lawyers are looking for shortcuts for their business development initiatives. When you boil it down to the essence, business development is actually very simple. Most lawyers have a pretty good idea of what to do…. but do they do it? No, it gets put off day after day. Here are 4 simple steps to follow every single day that will make a big difference in the long run…
1. Do It! Yes, as Nike says… “Just Do It.” Make the phone call, start the article, set up a meeting. Take action! Don’t wait to have a block of time. Stop for 2 minutes and do the one thing that will put you one small step closer to your goal.
2. Observe. How did it go? Were you pleased with the outcome of the meeting? Do you need a better agenda for the phone call? How could you find more topics for your articles that are even more relevant to your target audience?
3. Adjust. What did you learn from your observations that could improve your next call, meeting, article, etc.?
4. Repeat. Plain and simple… you will never master the art of business development if you don’t do it over and over and over again.
Four simple steps. Remember that big projects can get done one small step at a time. Now do something every single day!