Legal Business Development: A New Year… A Big Idea

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Happy New Year! I love this time of year because it signals a “fresh start.” We can look at our lives and decide what might need some adjusting. You noticed that I didn’t say,  ”New Year’s Resolutions,” since we generally make them and break them in record time. What I have found works much better is committing to a “big idea,” one that is important and that inspires you.

Progress Over Perfection - One of the obstacles that gets in the way of progress for many of my clients is waiting for things to be “perfect” before they make the next step. Sometimes achieving positive results just requires a little faith in yourself, not perfection. Let me ask you: When was the last time you, REALLY failed at something? Probably NEVER. You wouldn’t be where you are if you had. Yes… you have made mistakes and taken the wrong path…  we all have. But you are smart and have many experiences that will help you avoid pitfalls, so have a little faith in yourself and take the leap even if things aren’t perfect. Your instincts will guide you. Let’s face it… PERFECT doesn’t exist anyway. Everything single thing can be improved.

For example, when is an article ready for publication… after 4 hours, 40 hours or 400 hours? If you are writing about what you know it can be 4 hours or even less for that matter. Some people work on an article for weeks.  If it is for business development purposes… stop!

Think about the results you could achieve this year if you take a leap of faith… then assess the situation, make adjustments and try again. I have had the pleasure of watching many clients do just that and the results are amazing. So, you can choose to adjust and adjust until you think something is perfect OR you can choose PROGRESS. What would you like your 2014 results to look like?  Make your 2014 Big Idea … Progress Over Perfection!

Topics:  Law Practice Management

Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Paula Black, Paula Black & Associates | Attorney Advertising

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