Legal Business Development: Do Something Every Single Day!

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I believe the key to success in business development is to do something every single day... create a habit. As some of you know I wrote a book on the subject, The Little Black Book: A Lawyers Guide To Creating A Marketing Habit In 21 Days. When you plant seeds day after day... day after day, things start to happen. You get to a critical mass in addition to creating a habit that allows you to do things in an automatic way. It is a powerful process and this week Seth Godin writes... 

"The simple power of one a day

There are at least 200 working days a year. If you commit to doing a simple marketing item just once each day, at the end of the year you've built a mountain. Here are some things you might try (don't do them all, just one of these once a day would change things for you):

Send a handwritten and personal thank you note to a customer
Write a blog post about how someone is using your product or service
Research and post a short article about how something in your industry works
Introduce one colleague to another in a significant way that benefits both of them
Read the first three chapters of a business or other how-to book
Record a video that teaches your customers how to do something
Teach at least one of your employees a new skill
Go for a ten minute walk and come back with at least five written ideas on how to improve what you offer the world
Change something on your website and record how it changes interactions
Help a non-profit in a significant way (make a fundraising call, do outreach)
Write or substantially edit a Wikipedia article
Find out something you didn't know about one of your employees or customers or co-workers
Enough molehills is all you need to have a mountain." 

Take 10 minutes and make your business development list. Push yourself, try to list 50 actions. Everyday look at your list and pick one. Do something every single day!

 

Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Paula Black, Paula Black & Associates | Attorney Advertising

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