Legal Business Development: The Most Powerful Use of This Moment

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Our days turn into weeks and our weeks into months… and before we know it the year is gone. We often look back and are stunned that so much time has gone by and we didn’t do the things we wanted and needed to do. How can we change that? The author and blogger Peter Bregman has a great idea

Here’s the question I’d like to propose you ask yourself throughout your day: What can I do, right now, that would be the most powerful use of this moment?

What can I say? What action can I take? What question can I ask? What issue can I bring up? What decision can I make that would have the greatest impact?

Asking these questions — and answering them honestly — is the path to choosing new actions that could bring better outcomes. The hard part is following through on the answers and taking the risks to reap the full benefits of each moment. That takes courage. But it’s also what brings the payoff.

The MOST powerful use of a moment. That could be a game changer. That would mean that its not just about finding something constructive to do at the moment, or going down your “to do” list in the order you wrote it. It means that we have to stay focused on the big picture… our client service values, business development goals and commitment to accomplishing them. That’s where we will find the answers to Bregman’s question… “What can I do, right now, that would be the most powerful use of this moment?”

I worked with a client this week that has made this concept real. He has taken action and has created  a business plan that he will present to his managing partner without being asked. He has made the most powerful use of many moments, and I can promise you that when the year ends and he is reflecting on 2013 he will be glad that he spent his time the way he did.