Seth Godin asks... Where does trust come from? Lawyers... listen up!
"Hint: it never comes from the good times and from the easy projects.
We trust people because they showed up when it wasn't convenient, because they told the truth when it was easier to lie and because they kept a promise when they could have gotten away with breaking it.
Every tough time and every pressured project is another opportunity to earn the trust of someone you care about."
Think about it! The people we trust are those who have our back and show up when the times are tough. Can your clients say that? Would they say it because you care or because you are being paid to care? There is a big difference... they know it and you know it!