Legal Considerations for Internet Advertising Targeting U.S. Customers

The Internet is connecting workers, markets, advertisers and contractors from all around the world. We are on Skype, Twitter, LinkedIn and Facebook nearly every day visiting with clients and friends worldwide. One of the most recent trends is the increase in microtargeted electronic advertising by both domestic and international organizations. For example, one can microtarget a particular demographic in a specific geographic region using ads through Google and Facebook. With this new form of electronic globalization comes a fresh set of legal issues to be considered.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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