More and more sports teams and advertisers are reaching sports fans through their mobile devices. Mobile devices are typically used by only one person and are accessible anywhere, anytime, making it a very effective method for reaching, entertaining, and learning about fans. The Wireless Association estimates that there are 322 million cellphone users in the U.S. The U.N.’s International Telecommunication Union estimates there are 5.9 billion mobile phone users globally.
Marketing to sports fans through mobile channels continues to expand. Here are just a few examples:
Creating a mobile app, or sponsoring a mobile app, that promotes a product, event, or brand...
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