Legal Issues Associated with Mobile Marketing to Sports Fans

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More and more sports teams and advertisers are reaching sports fans through their mobile devices. Mobile devices are typically used by only one person and are accessible anywhere, anytime, making it a very effective method for reaching, entertaining, and learning about fans. The Wireless Association estimates that there are 322 million cellphone users in the U.S. The U.N.’s International Telecommunication Union estimates there are 5.9 billion mobile phone users globally.

Marketing to sports fans through mobile channels continues to expand. Here are just a few examples:

Creating a mobile app, or sponsoring a mobile app, that promotes a product, event, or brand...

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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