From consumer to clients - about the role of the Internet in search of Lawyers
Summary / Snippet, and detailed description:
In today's time, firms must understand as a service company and the lawyers themselves as entrepreneurs and managers who lead their firm based on market rules. These include, among other things, a good law firm management, properly trained staff, a customer or client-oriented service and in particular a solid Internet presence. This study therefore deals mainly with the spectrum of issues of client acquisition via the Internet. She wants to give answers to the questions presented below, provide orientation, which is at a website by an attorney or law firm to respect from clients point of view and especially raises the status quo from a sample of attorney websites nationwide.
If people behave, opt for this or that product, this web site or give that attention, feel the atmosphere in a pleasant or unpleasant, or the law firm contact with the staff to be competent or less competent judge: there are always psychological issues which can behavior is based. Therefore, we will point out, from our point of view relevant to psychological processes, both in terms of decision making in law and in relation to search behavior on the Internet.
In addition to this law firm marketing study provide answers to the following topics:
As lawyers are looking for? Which way is a consumer media and what he uses?
§ What are search paths with the Bar Web search relevance and importance?
§ What are the criteria on the assessment of attorneys' websites for potential clients a role?
§ What impact have attorney review and references in the opinion of the searcher?
§ Are there specific criteria that can guide the lawyer search?
§ What is the significance and the impact that price of statements
Lawyers for consumers?
§ How relevant is the physical experience of the firm at the first contact?
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File Format: ePUB | ISBN: 978-3-8442-0855-9
German | Age recommendation: no | Release Date: 05.12.2011
Tags: law firm marketing, renoseo, michael, gehlert, attorney, lawyer marketing, law firm website, client acquisition, study 2011, starting a business, lawyer search, web, SEO, http://www.legal-law.de, Marketing Firm germany