Legal Marketers, be aware of the new F.T.C. Rules regulating endorsements and testimonials Effective December 1st

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The rules governing how legal marketers disclose reimbursement for their online content are about to change.

Beginning on December 1, 2009, the new FTC rules on endorsements and testimonials in marketing will become effective, and all of us online content writers who review products and services are going to have to disclose the receipt of free merchandise or payment for the items we write about.

Please see full article below for more information.

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Published In: Antitrust & Trade Regulation Updates, Firm Marketing Updates, Science, Computers & Technology Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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