Legal Pitfalls Of Social Media

more+
less-

Social media sites such as Facebook, Twitter and LinkedIn are powerful business tools for marketing products and services and building brand recognition. However, the undeniable advantages of using such tools cannot be discussed without addressing the legal risks. To minimize the risk of becoming a plaintiff or defendant in costly litigation, companies must be aware of the legal pitfalls, and actively take steps to address the risk.

Who owns your social media accounts?

Social media accounts and content are created, established, developed and updated by individuals. The individual that creates the content therefore may have rights in the account. Issues often arise when the individual that developed a valuable social media presence for your company is no longer employed by your organization. What if the individual refuses to divulge the login credentials? Who “owns” the Twitter followers? Who owns a blog that was created and maintained by the former employee? Who owns your employees’ LinkedIn accounts?

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

Published In: General Business Updates, Communications & Media Updates, Intellectual Property Updates, Labor & Employment Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Field Law | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »