Levick Monthly - July 2013: 5 Rules For General Counsel In The Digital Age, Risks Abound, But So Do Opportunities


In This Issue:


..5 Rules for General Counsel in the Digital Age


..Bangladesh and Beyond: Walt Disney’s Leadership


..Who Really Ignited Obama’s Move Against Patent Trolls


..Monsanto Further Complicates the Biotech Food Debate


..Does Apple’s Holy Grail of Tax Avoidence Runneth Over?


..Beyond Herbalife: Compliance Is This Industry's Growth Engine

- Excerpt from 5 Rules for General Counsel in the Digital Age:

When most corporate general counsels look at that the world of digital and social media, they see a landscape rife with risk. The potential for an ill-advised employee tweet or Facebook post is always lurking. Online venues have provided plaintiffs’ attorneys and activists with megaphones that amplify their messages. When crisis strikes, the speed with which the public narrative develops and is disseminated is nearly impossible for all but the most prescient companies to match. But while the Digital Age has certainly introduced an intensified era of legal and reputational liability, it has also provided GCs with tools that, if effectively leveraged, take crisis preparedness and risk management to new and unprecedented levels. When they know where to look, who to watch, and – most important – how to partner with others in the organization who understand the digital space best, GCs can provide themselves with a wealth of intelligence that enables them to prepare for every anticipated contingency. Even better, they help to demolish the organizational silos that are so problematic when lawsuits and other crisis situations arise.

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