Levick Weekly - March 8, 2013: Corporate Humor; Context Is Key

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In This Issue:

- Corporate Humor Context is Key

- Cyber Security

- Technology’s Impact on Reputation

- Blogs Worth Following

- LEVICK In the News

- Excerpt from Corporate Humor, Context is Key:

Let’s face it, 99 percent of corporate videos are unbearably boring. Whether it’s an internal training device or an external piece aimed at personalizing an organization and its people, most companies err on the side of caution when drafting the script, selecting their spokespeople, or choosing locations and backdrops. They rarely step outside of the bounds of what is “safe” or “comfortable.” As a result, they are often left with footage that makes Ishtar look like Citizen Kane. The product is safe; but safe doesn’t get you noticed — especially amid all competing content that clutters the online space.

Please see full Newsletter below for more information.

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