Look for Reese's "Perfect Mix"


We obviously have chocolate on the brain here this week. The company that brought you the product configuration trademark to the right has recently released the below commercial for Reese's Peanut Butter Cups--perhaps further establishing rights in what is getting to be another well known product configuration?

Product configuration trademark rights can be difficult to establish. To do so, you have to convince the consuming public that the product configuration itself is a trademark--a symbol of the source of the product. The Hershey's Kiss is a good example--one that claims registered status to 1924 (in use since 1921). The Coke bottle is another (in use since 1916). These rights are obviously not established overnight. The Reese's commercial above pounds the viewer with image after image of the product. A supersaturation that says "look for this product" without ever having to say "look for." Most of their commercials do that--this one just does it par excellence.

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Winthrop & Weinstine, P.A. | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »


Winthrop & Weinstine is an exciting, dynamic corporate business and commercial litigation law firm... View Profile »

Follow Winthrop & Weinstine, P.A.:

Reporters on Deadline

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.