* Websites, social media add clients and areas of practice.
Peter Moeller, marketing director of Scarinci Hollenbeck, in Lyndhurst with managing partner Donald Scarinci. Moeller has helped drive the law firm's online rebranding effort.
At one North Jersey law firm, "tweeting," "podcasts" and "blogging" are part of the legal jargon.
Lyndhurst-based Scarinci Hollenbeck is undergoing a rebranding campaign, pushing the 24-year-old firm and its attorneys into the digital realm with a new website, five blogs, multiple Facebook, Twitter and LinkedIn pages, YouTube videos and informational podcasts, at a time when the legal industry faces an overabundance of lawyers and has lagged behind other sectors in adopting new technologies.
"We're refocused so that when somebody looks into our attorneys, they see what they are doing. It's not just being lost in the wind," said Peter Moeller, director of marketing and communication.
The firm, which has more than 50 lawyers, launched its new site, social media strategy and image in the beginning of 2012 after more than a year of planning. And it's still a work in progress.
Firefox recommends the PDF Plugin for Mac OS X for viewing PDF documents in your browser.
We can also show you Legal Updates using the Google Viewer; however, you will need to be logged into Google Docs to view them.
Please choose one of the above to proceed!
LOADING PDF: If there are any problems, click here to download the file.
Law Firm Marketing Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
© Donald Scarinci, Scarinci Hollenbeck | Attorney Advertising