Making Your Pitch High Tech - Texting Donations: Challenges and Opportunities

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When the Red Cross announced the option for texting donations after the January earthquake in Haiti, it took in $4 million in donations in the first 36 hours, and texting support climbed to $32 million in the first month. A report issued July 7, 2010, by Pew Internet & American Life Project of the Pew Research Center said that 19% of cell phone owners ages 18 to 29 had donated by text message. Overall, 11% of cell phone owners had made text message donations. The convenience and instant response of giving to a donor's charity of choice without needing checkbook or credit card is appealing to the IM, text-savvy generation.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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