Marketing Alternative Fee Arrangements

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Alternative Fee Arrangements seem to be all the current rage. Many firms are having enormous success in applying them; gaining new clients and growing their revenue base. Some firms are feeling a bit frustrated because their marketing efforts of AFA's are failing to gain adequate or satisfying traction. While Alternative Fee Arrangements are assuredly the new new thing, succesfully marketing them requires that you go back to basics.

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Jerome Kowalski
Kowalski & Associates

Jerry Kowalski is the founder of Kowalski & Associates, which provides law firm management... View Profile »


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