Issues to Be Aware of When Seeking Trademark Protection -

Trademarks are valuable tools for businesses since they allow a trademark holder to identify and distinguish its goods from those manufactured or sold by others. However, there are many issues to be aware of when seeking trademark protection.

How to Select a Trademark -

When selecting a trademark, it is important to select a registerable and protectable mark, i.e., a mark that distinguishes the goods or services of one seller or provider from those of others. Whether a mark is protectable under Federal law depends in part on how it is categorized by the United States Patent and Trademark Office (USPTO). Marks generally fall within one of four categories: arbitrary or fanciful, suggestive, descriptive, or generic.