“How do we know if our website is delivering value?” More law firm partners are asking this question these days, especially when the website commands a noticeable chunk of the IT or marketing budgets (or both). However, unlike many IT projects (usually marked as depreciating capital assets) or marketing efforts (often difficult to link to new business), law firm websites can be measured in a variety of ways, with each metric weighted differently depending on the view of the lawyer or firm involved. Consider some of the following methods...
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