FTC v. Med Gen & FTC v. Tru-Vantage International, LLC

Med Gen and Tru-Vantage must make clear when using testimonials in their marketing that users with atypical results are not the ordinary experience of users.

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Explore:  Advertising FTC Marketing

Med Gen and Tru-Vantage marketed and sold a product called Snorenz, a product to be sprayed on the back of the throat to reduce or prevent snoring for 6 to 8 hours. The FTC brought a complaint, alleging that Med Gen and Tru-Vantage had no reasonable basis for the claims, and that Med Gen and Tru-Vantage failed to state that Snorenz did not treat sleep apnea and they failed to advise users of the severity of sleep apnea and the need for a physician consolation.

Full case and case summary also available online at: http://www.mlmlegal.com/legal-cases/Snorenz.php

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Topics:  Advertising, FTC, Marketing

Published In: MLM / Direct Sales Updates, MLM Consulting / Network Marketing Updates

Reference Info:Federal, Federal Circuit | United States

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