FTC v. Med Gen & FTC v. Tru-Vantage International, LLC

Med Gen and Tru-Vantage must make clear when using testimonials in their marketing that users with atypical results are not the ordinary experience of users.

Explore:  Advertising FTC Marketing

Med Gen and Tru-Vantage marketed and sold a product called Snorenz, a product to be sprayed on the back of the throat to reduce or prevent snoring for 6 to 8 hours. The FTC brought a complaint, alleging that Med Gen and Tru-Vantage had no reasonable basis for the claims, and that Med Gen and Tru-Vantage failed to state that Snorenz did not treat sleep apnea and they failed to advise users of the severity of sleep apnea and the need for a physician consolation.

Full case and case summary also available online at: http://www.mlmlegal.com/legal-cases/Snorenz.php

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Topics:  Advertising, FTC, Marketing

Published In: MLM / Direct Sales Updates, MLM Consulting / Network Marketing Updates

Reference Info:Federal, Federal Circuit | United States

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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