Media Law Bulletin - December 2011 - FTC Privacy Enforcement Targets ScanScout's Failure to Toss Its Cookies


The Federal Trade Commission (FTC) has served notice that it is not messing around when it comes to zombies and cookies. ScanScout, Inc., a Boston-based online advertising network, recently settled FTC charges that it deceptively claimed that consumers could opt out of receiving targeted ads by changing their computer's web browser settings to block cookies, despite the fact that ScanScout used Flash cookies that are difficult to block through standard browser settings. ScanScout's practices and the FTC's enforcement action offer a cautionary tale for disclosure policies and practices of companies with an online presence.

Companies recognize that customers are concerned about guarding their privacy in relation to their online activities. By now, even the non-geeks roaming the Internet have likely heard about the privacy dangers associated with Flash cookies which, like naked licensing, are not nearly as fun as they sound.

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Sedgwick LLP | Attorney Advertising

Written by:


Sedgwick LLP on:

Popular Topics
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.