MEMBER ARTICLE: Athletic Branding 101

Author: Jonathan Goins of Gonzalez Saggio & Harlan LLP

Summary: Future NFL Hall-of-Fame linebacker Ray Lewis recently suggested that crime will go up if there is no NFL season come fall. I propose spending this time getting your brand to go up instead. Although the NFL lockout has created much uncertainty with players on the field, now is the perfect time for players to develop their brand off the field. I “tackle” four small lessons for consideration.

About GSH: Gonzalez Saggio & Harlan LLP, the largest minority-owned law firm in the nation, was established in 1989. The Firm has eighteen offices nationwide. As an MBE certified law firm, we practice with a commitment to diversity and to our community.

Our attorneys have extensive experience in a wide variety of areas and handle matters throughout the nation for mid-sized to Fortune 500 corporations. We have a proven track record of representing public and private corporations, governmental entities, and individuals with a keen insight and understanding into our clients' complex business environment.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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