MEMBER ARTICLE: Competing as a Minority-Owned Law Firm in the Global Marketplace

Authors: Jorge Mestre and Ana Munoz

About Rivero, Mestre, and Castro: Some firms promise wins. Others tout pedigree, or tell you how big they are.

We solve business problems. Businesses that have been sued by commercial rivals, erstwhile partners, class action plaintiffs’ lawyers, or shareholders rarely ask us how the Federal Rules of Civil Procedure work. We know how they work. But we also know that solving your business problem is what counts. That’s why we get hired to take on the tough cases.

EXCERPT:“War is a matter of vital importance to the State; the province of life or death; the road to survival or ruin. It is mandatory that it be thoroughly studied.” —Sun Tzu, The Art of War

In today’s increasingly competitive global marketplace, the art of thriving as a minority-owned law firm in a world overpopulated by name-brand rivals relates more than ever to the art of war. Healthy competition is unquestionably a matter of vital importance to the minority-owned law firm; it is, with apologies to Sun Tzu, “the road to survival or ruin.” It is therefore necessary that the minority lawyer wishing to succeed at a time when firms are battling intensely for prime pieces of work study the marketplace thoroughly to determine how to use the firm’s strengths and the rival’s weaknesses to win.

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