Messin' With Google

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What does Google have in common with Sasquatch? Well, perhaps one possible point of similarity is that if you mess with either, you might get yourself seriously messed up in the process.

With respect to the defensive power of Sasquatch, a local Wisconsin business success story, Jack Link's Beef Jerky, has gotten much notoriety with its series of hilarious 30-second television commercials, featuring their own character and version of the Sasquatch who firmly retaliates when he is bullied, teased and humiliated, this golf-themed commercial being my favorite.

Admittedly Google doesn't tip over golf carts or send irritants to the hospital, but it is predisposed to tip over your claimed trademark rights, where possible, especially if the irritant unwittingly offers them up for attack while aiming them at Google and asking for lots of money in the process.

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