Of course, this is a fictitious occurrence, but this sort of trickery is enabled by the internet every day. This is accomplished by insertion of "meta-tags" at web sites, invisible descriptive terms that are picked up by internet search engines. Thus, a passenger on the internet who has purchased a ticket to New York finds that they have been hijacked to Los Angeles.

What the user of the meta-tag may not realize is that he or she has committed trademark infringement, and is subject to injunction and damages.