mHealth Alert: Text4baby: Texting Health Messages to Pregnant Women and New Moms

Furthering the use of commercial wireless networks to deliver health information, the Obama Administration recently announced its new Text4baby campaign, which sends free regular text messages with health information to pregnant women and new mothers. The program is particularly directed to women who may not have access to health information. The program is a joint effort of the Obama Administration, the National Healthy Mothers, Healthy Babies Coalition, Voxiva, Johnson & Johnson, Pfizer, WellPoint, CareFirst BlueCross and Blue Shield, the CTIA Wireless Foundation, and others.

Please see full alert below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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