In a recent NLJ article, Adrian Dayton applied the Moneyball approach to legal marketing. He makes a very convincing case that just as a smart hiring partner would direct more resources to recruiting grads of lower-tier law school, the smart BigLaw marketing department would focus much more—and invest much more—in its attorney bios. And yet...they never seem to get the attention they deserve. This blog post from HBC's Sound Bites blog explores the importance of investing in lawyer bios for law firms of all sizes.
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