In this edition:

- Introduction

- Advertising & Marketing

- Brand Protection & Reputational Management

- Copyright (EU)

- Copyright (U.S.)

- Data Privacy & Security

- Employment Practices

- Food and Drug Administration

- Government Contracts & Investigations

- Insurance Recovery

- Litigation, Evidence & Privilege

- Product Liability

- Securities (UK)

- Securities (U.S.)

- Trademarks

- The U.S. Patent Minefield

- Biographies of Authors and Editors

- Guide to Social Media Terminology and Websites

- Endnotes

- Excerpt from Introduction:

Social media is a revolution in the way in which corporations communicate with consumers. This White Paper will help you to maximise the huge potential benefits of this revolution and protect against the inherent legal risks surrounding social media.In this document, you will find practical, action-oriented guidelines as to the state of law in the United States and Europe in the following areas: Advertising & Marketing; Commercial Litigation; Data Privacy & Security; Employment Practices; Food & Drug Administration, Government Contracts & Investigations; Insurance Recovery; Litigation, Evidence & Privilege; Product Liability; Securities; Copyright & Trademarks. As we continue to expand the White Paper, we will add additional chapters as well as updates.

What is Social Media and What Does it Mean to Business?

Everyone has heard of Facebook, LinkedIn, YouTube, and Twitter. These are just the tip of the iceberg. There are thousands of social media sites with billions of participants. And it’s not just individuals. Multinational companies and their CEOs are increasingly active in the social media space via blogs, Facebook fan pages, YouTube channels, Twitter handles and much more. Everyone is a user and, as with every new communication channel billboards, radio, television, the Internet—there is huge potential, and huge potential risks.

The speed of development in social media outstrips corporate risk management capability. It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The Internet took four years to reach 50 million people. In less than nine months, Facebook added 100 million users.

Please see full white paper below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Reed Smith | Attorney Advertising

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