Never Let The Objection Be About Price

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When someone talks about price it’s the best BUYING Signal you can ask for.

Evenif it is a price objection, the prospect has made that mental leap and thought about owning what you have to sell.

The request for the lowest price is just another barrier to overcome. But first you have to overcome it in your own mind, long before your prospect raises the issue.

Most salespeople believe that their product is competing with another product, that their company is the same as their competitor, (or even worse). There’s a simple

solution to this. Change the way you THINK about your company or product OR Change the COMPANY you work for!

You are never going to sell successfully if you don’t BELIEVE IN WHAT IT IS YOU ARE SELLING!

The “I want the lowest price” argument is a result of loads of different things such as affordability, (can you spread the payments), perception, (is your brand top notch),

real need, (do they really need it or is it a maybe?) hidden agendas, (are they trying to use you as a stalking horse) and unique selling point,

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Published In: Firm Marketing Updates, Residential Real Estate Updates, Wills, Trusts, & Estate Planning Updates, Family Law Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Boyd Butler, Great Legal Marketing | Attorney Advertising

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