New and Revolutionary! Fifteen of the Most Overused Words of 2012

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Every year, some words are more popular than others. As fashionable words get bandied about with abandon, you will find some of them begin to grate on you. The more they are seen and heard, the less meaning they retain. You can only read that something is “cutting-edge” so often before nothing will ever seem cutting-edge again. And how many times can you hear the phrase “best practices” before you automatically tune out any advice that follows?

We have written about the damage that overused words and jargon can do to your writing’s effectiveness. At best they simply take up space without adding any substance, and at worst they turn readers away who are tired to death of hearing them. Do not take unnecessary hits to your credibility. Start your list of words to avoid now.

PR Words:

Press releases have to be somewhat formulaic. Newswires have standards and requirements, and you have specific information that you need to share. But that doesn’t mean you have to use the same words everyone else does. The top five offenders include:

Authentic

Innovative

Next Generation

Creative

Unique

For a more extensive list, PRNews put together the 25 most overused words in press releases based on observations from its staff.

Marketing words:

Marketers love to use buzzwords. The pervasiveness of fluff in marketing literature takes away from good, substantive advice. Banned marketing words include... CONTINUE READING

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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