[author: Catlan McCurdy]
Driving down the highway the other day, I spotted a new billboard. There were no brand names associated with the ad, and the entire sign consisted of only a single word: Love. And yet, I instantly understood the connection: Cheerios.
Thanks to blog.livlane.com for capturing General Mills’ newest creation.
With its bright yellow background and black characteristic font, the billboard looks like a box of Cheerios made for Godzilla. And I loved it. This billboard instantly hit me with a wave of nostalgia, even stronger than the Minnesota heat wave we have been experiencing. Like most children, I was raised on Cheerios and learned to recognize the yellow box at a very young age. Those boxes contained my favorite breakfast food, and if I was lucky, a maze or word scramble on the back that I could solve while spooning down the crunchy o’s. Later, I would use those same boxes to create a fort, surrounding myself with a yellow wall at the breakfast table to fend off my younger brother seated across from me.
Now, as an attorney, I laugh to no one in particular when I realize that instead of a ® next to “Love,” the word is accompanied by a small Cheerio. Touché, General Mills, touché.
Communications & Media Law Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
© Winthrop & Weinstine, P.A.
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