New Efforts in Bilateral Brand Protection

The U.S. Joint Strategic Plan on Intellectual Property Enforcement was only published two months ago, but there are already encouraging signs of progress on the global brand protection front between the U.S. and China. On August 2nd, Shanghai No. 1 Intermediate People’s Court ruled, for the first time, in favor of a company protecting its trade secrets against misappropriation by a former employee. The industry-friendly decision came just two days after U.S. Customs and Border Protection (CBP) announced the seizure of more than 243,000 counterfeit consumer electronics, resulting from a successful joint enforcement operation with China, often considered the world’s most prolific violator of intellectual property rights (IPR).

The CBP seizure also represents an important first, as the inaugural joint effort between CBP and the General Administration of Customs for the People’s Republic of China (GACC). GACC’s Vice Minister, Zou Zhiwu, noted that the results are “very inspiring and have consolidated our confidence and resolve to jointly fight” IPR violations. The agencies seized goods bearing counterfeit Apple, Blackberry, Sony, Samsung and Beats by Dr. Dre trademarks. The joint operation also resulted in an arrest by local law enforcement in the New Orleans area of a U.S. citizen who repeatedly imported counterfeit headphones, which he then sold online. CBP warned that additional joint enforcement operations are planned.

Please see full alert below for more information.

LOADING PDF: If there are any problems, click here to download the file.

Topics:  Bilateral Agreements, Brand, China, Customs and Border Protection, Enforcement, Infringement

Published In: Communications & Media Updates, Intellectual Property Updates, International Trade Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Venable LLP | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »