The Italian Communication Authority (AGCOM) published a consultationon a draft regulation relating to broadcasting and investment obligations for on demand audiovisual media services. The draft subject to consultation is intended to revise the previous regulation for on demand services issued by AGCOM on April 6, 2011. The rationale behind the changes is that on demand services are experiencing a continuing growth and popularity throughout Europe, including Italy.
Interested broadcasters will have to submit their observations within June 5, 2014.
Two are the main changes that AGCOM is wishing to incorporate in the regulation currently in force, as follows:
while under the current regulation certain on demand services are not subject to the broadcasting and investment obligations (e.g. those generating proceeds below Euro 100,000 or which catalogue consists only of programs already aired through a linear service), the new draft requires all on demand services to comply with the obligations; however,
on demand services may benefit from a reduction (equal to 1/5) of the broadcasting and investment obligations provided that they give adequate prominence to European works within their catalogues. Such adequate prominence may be given through various technical means, such as dedicated webpages or search tools enabling the user to carry out specific searches for European works (e.g. by country of origin).