Imagine you had the ability to market yourself, your practice and your expertise at any hour of the day. Imagine that even as you’re tied up handling an important matter for a client, there are countless potential clients who are thoroughly examining your capabilities. Imagine being able to showcase your strengths, knowledge and acumen to clients while you’re not even in the office.

All of this is possible with your attorney biography. Your bio is not merely a quick snapshot of your practice or something to fill space on the company website. It’s your chance to highlight what you do best and show potential clients why you’re the attorney they need. A 2010 study by the Wicker Park Group revealed that 90 percent of general counsel view attorney bios as the most important section of a law firm’s website, and further studies have revealed that bios account for more than half of the page views on firm websites. There’s no doubt your bio is a valuable marketing tool, but how do you ensure you’re getting the most out of it? Here are some tips: