Much has been written about niche marketing, to the point that it has become something of a marketing buzzword. But, overused or not, the concept of niche marketing is still very relevant to attorneys.
Technically defined, niche marketing is marketing that is targeted to focus on a sub set of potential customers or prospects. Finding your law firm’s niche and using it wisely has many advantages, particularly in a down economy. Attorneys can benefit from niche marketing because it helps them offer unique and distinct reasons why prospects should choose them. On the other hand, the strategy of trying to be all things to all people can water down your message and may not bring in the type or volume of cases you require.
Specific advantages include... CONTINUE READING
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