Airs Aromatics v. Victoria’s Secret
Dismissing a trademark cancellation claim against Victoria’s Secret’s DREAM ANGELS trademarks, the U.S. Court of Appeals for the Ninth Circuit ruled that federal trademark law under § 37 of the Lanham Act does not provide an independent cause of action for trademark cancellation. Airs Aromatics v. Victoria’s Secret, Case No. 12-55276 (9th Cir., Feb. 28, 2014) (Farris, J.).
In 1991, Airs International, the purported owner of the trademark ANGEL DREAMS, entered into a consent-to-use agreement allowing Victoria’s Secret to use the mark DREAM ANGELS in connection with the sale and marketing of personal care products in exchange for a fee of $25,000 per year payable to Airs International. In 2000, Airs International became involved in litigation pertaining to the ownership of its trademarks, including the ANGEL DREAMS trademark. During the litigation, Victoria’s Secret made its annual payments under the consent-to-use agreement into an escrow account. However, in 2002, the California Secretary of State’s office suspended Airs International’s corporate status, and in 2008, Victoria's Secret elected to stop making payments under the agreement with Airs International. Victoria’s Secret then filed several U.S. trademark applications for its various uses of the DREAM ANGELS trademark, and the United States Patent and Trademark Office granted the registrations.
In 2011, the principal of Airs International revived the company and attempted to transfer all of its common law rights in the ANGEL DREAMS trademark to a newly formed company, Airs Aromatics, LLC. Shortly thereafter, Airs Aromatics filed a complaint against Victoria’s Secret for breach of the consent-to-use agreement, and requesting cancellation of the eight DREAM ANGELS trademark registrations owned by Victoria’s Secret.
The district court dismissed the case with prejudice finding that Airs Aromatics lacked standing to pursue the trademark cancellation claim because Airs Aromatics did not adequately allege continuous use or “non-abandonment” of its ANGEL DREAMS trademark. The district court also dismissed the breach of contact claims finding that the alleged breach of the agreement did not breach the actual terms. Air Aromatics appealed the dismissal of the trademark cancellation claim only.
On appeal, the 9th Circuit had to decide whether the sole claim of trademark cancellation could provide an independent basis for subject-matter jurisdiction on remand. Resolving previous contrasting interpretations as to whether §37 of the Lanham Act provides an independent basis for trademark cancellation claims, the Court held that the language of the Lanham Act “specifies that cancellation may only be sought if there is already an ongoing action that involves a registered mark.” Citing the interpretations of other circuits that have previously addressed the issue, the court further noted that § 37 of the Lanham Act “creates a remedy for trademark infringement rather than an independent basis of federal jurisdiction.”
Airs Aromatics argued that its cancellation claim was actually a poorly pleaded claim of trademark infringement. However, after noting that Airs Aromatics original claim was titled “Cancellation of Registered Trademarks,” the court further disagreed with Airs Aromatics arguments further noting that the company failed to allege any facts regarding its continuous usage of the ANGEL DREAMS mark and therefore did not allege sufficient facts to support a claim for trademark infringement. Accordingly, the Court affirmed the district court’s dismissal of the trademark cancellation claim.