This article discusses the potential ramifications of the California Supreme Court’s February 10, 2011 decision in Pineda v. Williams-Sonoma Stores Inc., 2011 DJDAR 2278 that ZIP codes constitute "personal identification information" under California’s Song-Beverly Credit Card Act (California Civil Code Section 1747.08). A wave of class action litigation against retailers across California is anticipated, and retailers' marketing and anti-fraud efforts may be rendered less effective as well.
Firefox recommends the PDF Plugin for Mac OS X for viewing PDF documents in your browser.
We can also show you Legal Updates using the Google Viewer; however, you will need to be logged into Google Docs to view them.
Please choose one of the above to proceed!
LOADING PDF: If there are any problems, click here to download the file.
Published In:
Consumer Protection Updates, Finance & Banking Updates, Privacy Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
© BuckleySandler LLP | Attorney Advertising
