Nonprofits and Celebrity Endorsements: Common Legal Pitfalls and Practical Tips


What Is a Celebrity Endorsement?

For a nonprofit organization, increasing awareness and support is often difficult because of the sheer number of nonprofits competing for funding, often many in the same space. Securing a celebrity endorsement is one powerful tactic nonprofits can use to differentiate and draw attention to their organization. Often, the mass appeal of celebrities can help motivate the public to identify with and respond favorably to an organization. Nonprofits who have secured a celebrity spokesperson or a celebrity endorsement count on a positive response to their name or image to drive people to support their cause and make donations. Extremely popular celebrities who champion a particular nonprofit provide that organization with greater visibility and inspire more members of the public to take action. When a celebrity appears at a charity event, favorable news coverage depicting the celebrity and the charity usually follows. The organization receives much-needed attention, which often translates into an increased ability to meet and sustain financial goals.

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Topics:  Advertising, Celebrity Endorsements, Consent, Endorsements, Media, Misappropriation, Non-Profits

Published In: Art, Entertainment & Sports Updates, Communications & Media Updates, Nonprofits Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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