Now is the time to keep your trademark away from the XXX top-level domain name

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Trademark owners have a small window of opportunity to inexpensively make sure their valuable trademark or trade name remains unassociated with the adult entertainment industry. The company in charge of administering the domain name system, the Internet Corporation for Assigned Names and Numbers (ICANN) has decided to add a new top-level domain name that pertains to your trademark. There will be a new XXX top-level domain name that most of you will not want associated with your trademarks or domain names. This newsletter explains the problem.

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