What factors should startups emphasize when touting their competitive advantage?

Jeremy Halpern: Educating investors and customers on where your particular solution fits within the competitive landscape helps to shine a light on its intrinsic potential and value. Startups should be able to answer questions such as: how is the solution better, faster or cheaper than existing solutions? It’s important to remember that “different” doesn’t automatically equal better, so the ability to quantify the value proposition is powerful. Startups should use data to support the premise that there is a clear market need and that their solution is meaningful to the relevant parties— that it will increase revenue, drive customer acquisition, lower costs, decrease risk, or provide better outcomes compared to current options.