Obama’s Email Campaign Proves: Ugly Sells

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If you are like most lawyers, you really do not like traditional direct response marketing and you are definitely not using it.

Too many emails.

Ugly pages with highlights, underlines and crazy formatting.

It’s too unprofessional.

Lawyers are different.

I’ve heard it all from lawyers who are afraid to use traditional direct response marketing to reach their clients because it’s just too ugly.

Well, details released on November 29, 2012 from Obama’s fundraising team confirm: ugly, casual, personal and direct works.

Another surprise to the Obama team was that the mild use of profanity was a huge hit. Yep, people do like it when professional people curse.  I can confirm that from my own email marketing to entrepreneurs.  I get the most response when I drop the “F” bomb.

But, you need to know your audience.  Very likely, dropping the “F” bomb would be too much for you and you can just sprinkle in a little “Hell Yeah” every now and again.

The point here is this:

Direct response marketing works.  Obama used it to huge success in both of his campaigns and if you aren’t using it in yours, ask yourself why.

If you want to learn to use direct response marketing authentically and specifically for lawyers, check out our Perpetual Marketing Machine and Client Attraction System for lawyers programs.

We’ll guide you step by step so you don’t have to wonder how to do it right for you and the people you serve.

About the Contributor

Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.