As the market for legal services has gotten increasingly challenging and competitive, law firm clients have made ever increasing demands on lawyers and law firms to prove themselves as worthy of being hired.
Some of the hoops that clients have required law firms to jump through are rather challenging. These include 100 page responses to requests for proposals, repeated appearances at law firm beauty contests and more.
Kowalski & Associates and the American Bar Association have each invited lawyers to recite some of their own expereinces in some of the more daunting challenges in marketing legal services services to a potential client.
You are invited to participate in this communal forum regarding the incresaingly daunting challenges of marketing legal services.
There is certainly much wisdom you can impart and lessons you can learn from others regarding marketing legal services as the market challenges escalate.
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