I recently wrote: My Best Tip: How to attract new clients. It focused on lawyers. What about law firms?

Have you read Seth Godin’s book: Purple Cow? I recommend it. Has your firm created a Purple Cow? In the book Seth Godin writes:

So how do you create an idea that spreads? Don’t try to make a product for everybody, because that is a product for nobody. The everybody products are all taken. The sneezers in these huge markets have too many choices and are too satisfied for it to be likely that you will capture their interest.